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Posts Tagged ‘twitter promoted trend’

Three Ways Twitter’s Promoted Trends Drive Business Outcomes [INFOGRAPHIC]

Is it worth your money to purchase a Promoted Trend on Twitter?

In other words, does a day of trending on Twitter directly affect your brand objectives?

Twitter’s Advertising Team put together the following infographic that breaks down the benefits of Promoted Trends into three buckets.

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Ker-Ching! A Promoted Trend On Twitter Now Costs $120,000 A Day

Earlier this week we documented comments made by Twitter’s director of revenue Adam Bain (@adambain) about the growth of Twitter’s advertising platform. Now, in a follow-up piece at Clickz.com, Bain has expanded on the success of the network’s marketing tools, and how Twitter is working closely with major advertisers en route to building its US sales force.

The article also reveals that the cost of a Promoted Trend on Twitter – the top Trend that you see on your sidebar on Twitter.com – is now up to a heady $120,000 per day. Quite a leap from the $25-30,000 daily rate that was billed when Promoted Trends first launched back in April 2010.

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