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Posts Tagged ‘twitter report’

87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]

A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.

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Twitter Users Tough On Republicans, Tougher On Obama, Like Ron Paul, Says Political Study [REPORT]

Which presidential candidate has received the most positive coverage on Twitter?

A new study from Pew Research Center’s Project For Excellence (PEJ) In Journalism has revealed that while the leading Republican candidates and President Obama himself score poorly on Twitter, it’s Texan Rep. Congressman Ron Paul who gets the thumbs up from the majority of users on the network, with an approval rating that far outweighs his standing across other media.

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Want More Clicks On Twitter? Say Please And Use Via Instead Of RT (But Don’t Mention The ‘M’ Word)

In July 2006, when Twitter first opened its doors to an unsuspecting public, two metrics have been permanently on the top of everyone’s ‘must do better’ list – your followers total, and the number of click-throughs you get from the links you share in your tweets.

Like most communities, Twitter comes with its own set of norms and expectations, and the language and style that you use in your tweets can have a direct impact on how those messages are received by your followers, which can lead to more – or, indeed, less – click-throughs, depending on what you have said and how you have said it.

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Social Media Is For Friends And Family, Not Celebrities And Dating, Says Survey [STUDY]

66% of online adults in the USA now use social media channels such as Twitter and Facebook, and of those, two-thirds (67%) cited staying in touch with friends as their primary motivation, says the latest research from Pew Internet, who surveyed 2,277 users between April 26 and May 22, 2011.

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Less Than One In Five Trust Twitter And Facebook For News [STUDY]

A new poll has shown that adults in both the United States and United Kingdom still see traditional media outlets as the most trustworthy sources of news, with social media platforms such as Twitter and Facebook lagging some distance behind established channels like TV, radio and newspapers.

The PBS UK Trust Report revealed that despite the vast numbers of users, just 15% of adults in the UK and 19% of adults in the USA considered Twitter and Facebook as a trusted source of media content.

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13% Of UK Consumers Check Twitter Every Day, Half Want “Insider Information” [STUDY]

The Digital Kingdom, a new study released last week by global interactive marketing firm ExactTarget, has revealed the extent to which UK consumers use digital services, and how they interact with brands online.

The report showed that 13 percent of the consumers polled check Twitter on a daily basis, with 46 percent of active Twitter users doing so for “insider information”. Some 7 percent of  UK consumers follow at least one company or brand on the network.

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Popular Twitter Accounts Engage Less, Share More Links, Says Study [INFOGRAPHIC]

A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people.

Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.

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64% Of Twitter Users Follow Brands Because They’re Already Customers, 48% For Deals [REPORT]

By the end of 2011 there will be some 21 million Twitter users in the US, and a fifth of those will be following brands on the network, says a new report from eMarketer.

Research by Constant Contact and Chadwick Martin Bailey suggests that 21% of US-based Twitter users will be following brands by the end of the year, and, in findings that are strongly opposed both to previous reports and conventional wisdom, the majority do so not because they’re expecting discounts or freebies. Instead, it’s simply because they’re already a customer of the company.

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The Million Follower Fallacy: Bigger Doesn’t Mean Better On Twitter, Says Report [STUDY]

A huge amount of Twitter followers might look nice on your resume, but it often means very little in terms of actual influence, says a new study.

Researchers at the Max Planck Institute analyzed 1.7 billion tweets from 54 million Twitter users and discovered that true influence is determined by personal effort and actively engaging with your followers – you know, all that laborious social media stuff.

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Twitter Use Amongst Online Retailers Doubles To 76% [REPORT]

A new report from online payment service Sage Pay has revealed the extent to which businesses are incorporating social media platforms such as Twitter and Facebook in their marketing campaigns.

In a survey of more than 1,000 businesses in the UK and Ireland, 76% of internet retailers are now using Twitter as part of their marketing arsenal – a figure which has almost doubled in a year.

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