Over on the official blog, Twitter communications/PR associate Carolyn Penner (@cpen, who Twitter snatched away from Google last March) writes about improvements that have been made to Twitter’s search functionality.

We’ve made it easier to find and follow Twitter accounts based on your interests. When you search for a topic, you can now discover accounts that are relevant to that particular subject. (Previously, you would have seen accounts that have the specific term in their name or username. ) Just click on the “people” section of the search results page or search from the “Who to follow” page.

This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @commonand @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.)

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