Posts Tagged ‘Twitter traffic’
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Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors.
The biggest takeaway? Facebook grew in traffic referrals 58.81%, Pinterest by 66.52% and Twitter by 54.12% – but Facebook and Pinterest still dwarf Twitter by a considerable amount.
Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.
10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.
The social media revolution that we’ve experienced over the past five years or so has made it easy to overlook other proven methods of driving traffic online – often at our cost.
Sure, platforms such as Twitter and Facebook have become hugely important for brands and marketers, allowing them to easily move huge amounts of eyeballs to their websites (and products), but this is still a relatively new concept. Links shared via email are still the largest source of traffic for most businesses. And while it’s true that some social bookmarking sites have fallen by the wayside, others, such as Stumbleupon and Reddit, have gone from strength-to-strength.
Twitter’s 32% increase in traffic in 2011 is enough to see the network leapfrog LinkedIn as the number two most-visited social network overall, behind Facebook, says TechVibes, touting data from Comscore.
Twitter’s traffic growth has been tops amongst all social networks for the past three years. The site saw 32.5 million visitors in July, and is now the 34th most-visited site in the U.S., leap-frogging the stagnant LinkedIn (ranked 36th).
As rioting has continued to spread across London, with the capital seeing a third night of violence that has now started to bleed into other major cities, the British population have been turning to social networking sites for news and updates, with Twitter in particular seeing an enormous uptake in traffic.
Indeed, UK visits to Twitter yesterday were so frequent that a new all-time record has been set.
Last month MG Siegler wrote a post on TechCrunch that claimed that LinkedIn was now sending ‘far more’ traffic to TechCrunch than Twitter.
A lot of things in the article didn’t sit well with me. I’ve had access to the Google Analytics statistics on a number of high-trafficked websites and I’ve never seen any significant referrals from LinkedIn. I also knew that Google’s take on what constituted traffic from Twitter was unreliable. But I figured that maybe it was different at TechCrunch, a technology blog that covered LinkedIn quite heavily and was therefore likely to see a lot of referrers from shares on that site. Maybe, as Siegler suggested, the recently-launched LinkedIn Today social news mailshot was a total game-changer.
Siegler’s intentions were sound but he made a number of fundamental errors in his piece, notably that he was actually talking about referrer data from Twitter.com, and not Twitter per se (he later realised his mistake and amended his post, although not conclusively). That is, we know that Twitter.com only accounts for a certain percentage of all Twitter usage, so by definition it must then also account for an equal (or, more likely, lower) percentage of Twitter referrer traffic. A large chunk of those referrals come from Twitter clients such as TweetDeck and HootSuite, as well as the myriad of smartphone apps and m.twitter.com.
There’s no doubt that referrals from LinkedIn have increased in the past few months, but LinkedIn isn’t anywhere close to Twitter’s level as a source of traffic for the majority of websites across the internet. In fact, LinkedIn’s numbers could be somewhat deceptive and probably shouldn’t be claiming any lion’s share of credit at all. And now we have the stats to prove it.
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