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Posts Tagged ‘Twitter vs Facebook’

Twitter Has A Serious User Growth Problem Ahead Of Its IPO [STATS]

Twitter Has A Serious User Growth Problem Ahead Of Its IPO [STATS]

In its latest IPO filing Twitter revealed that it now has 230 million monthly active users (MAUs) through September 2013, up from 218 million at the end of June 2013.

This represents a gain of 12 million MAUs, or 5.5 percent. This is down from quarter-on-quarter MAU growth of more than 10 percent in Q3 and Q4 2012, and Q1 2013.

As we get closer to the IPO, this slowdown is a serious problem for Twitter.

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Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART]

Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART]

Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors.

The biggest takeaway? Facebook grew in traffic referrals 58.81%, Pinterest by 66.52% and Twitter by 54.12% – but Facebook and Pinterest still dwarf Twitter by a considerable amount.

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What Does Your Favorite Social Network Say About You? [INFOGRAPHIC]

What Does Your Favorite Social Network Say About You? [INFOGRAPHIC]

What is it about Twitter that makes it your favourite social network?

Could it be that you value sharing information more than personal experiences? Or if Facebook is your social network of choice, is that perhaps because you are uncomfortable with the unfamiliar, inasmuch as other social networks give you the heebie jeebies?

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Twitter, Facebook, Google Maps, YouTube And Instagram – We All Love Apps [INFOGRAPHIC]

Twitter, Facebook, Google Maps, YouTube And Instagram - We All Love Apps [INFOGRAPHIC]

What’s your favourite app?

If you’re anything like 22 percent of smartphone owners, it’s the official Twitter app that’s amongst the most-used applications on your device, alongside Google Maps (54 percent), Facebook (44 percent) and YouTube (35 percent).

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29% Of Under 35s Use Twitter (And 17% Plan To Start) [INFOGRAPHIC]

29% Of Under 35s Use Twitter (And 17% Plan To Start) [INFOGRAPHIC]Eight out of 10 millennials – internet users aged 15-34 (the so-called Generation Y) – use social media, with more planning to become active on Twitter than Facebook in the months to come, reveals a new study from Insites Consulting.

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Twitter Ad Revenue Share Mostly Mobile (And Growing), Says Study [REPORT]

Twitter’s share of advertising revenues in the U.S., which was entirely desktop-based as recently as 2011, is now mostly mobile, suggests a new report from eMarketer.

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Twitter’s Mobile Ad Revenue Share Rises (But It’s Still Dwarfed By Google And Facebook)

Facebook’s share of mobile internet ad revenues is expected to reach 15.8 percent in 2013, up considerably from just 5.35 percent last year, which represents a remarkable rise given that the company had no presence in the mobile ad space as recently as 2011, reports eMarketer.

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Surprise Statistic Of The Day: More ‘Selfies’ Are Shared On Twitter Than Instagram [INFOGRAPHIC]

What do you think of when you think of Instagram?

Yep. Selfies. Instagram users love to take pictures of themselves. Indeed, I read a statistic recently that said that of the 16 billion photos that have now been shared on Instagram, 15,999,999,999 are selfies. And the other? Too blurred to make out, but it looked like a duck face.

So, here’s another stat that might surprise you: more selfies are shared on Twitter than on Instagram. And, believe it or not, more selfies are shared on Facebook than every other social network combined.

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9 In 10 Mobile Social Shares Are On Facebook, Twitter And Pinterest [STUDY]

When you share content on your mobile phone, which social platforms do you use?

If you’re anything like nine in ten other users, it’ll be Facebook, Twitter and Pinterest that reap the benefits of your actions. Together, the three platforms control 92.8 percent of the mobile content sharing space, with Facebook alone responsible for six in ten shares.

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Fortune 500 Companies Are Bullish On Social Media (And Twitter Most Of All) [INFOGRAPHIC]

Did you know that more than three-quarters (77 percent) of Fortune 500 companies have an active Twitter account, and that the most-followed Fortune 500 corporate profile on Twitter is, uh, @Facebook?

Conversely, 70 percent of Fortune 500 organisations use Facebook, 69 percent are on YouTube and one-in-three (35 percent) have a Google+ page.

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