By Lauren Dugan on April 30, 2014 6:00 PM
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Posts Tagged ‘twitter vs instagram’
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What do you think of when you think of Instagram?
Yep. Selfies. Instagram users love to take pictures of themselves. Indeed, I read a statistic recently that said that of the 16 billion photos that have now been shared on Instagram, 15,999,999,999 are selfies. And the other? Too blurred to make out, but it looked like a duck face.
So, here’s another stat that might surprise you: more selfies are shared on Twitter than on Instagram. And, believe it or not, more selfies are shared on Facebook than every other social network combined.
YouTube continues to reign supreme as the top brand on Twitter by total number of followers, placing well ahead of even Twitter themselves. In fact, Twitter isn’t even second – since we last updated, Instagram has leap-frogged above its social media rival into the second spot amongst all brands on Twitter.
So, you’re probably aware of the Instagram vs. Twitter rift, in which Twitter cut off Instagram’s “find friends from Twitter” feature after which Instagram disabled photo integration with Twitter.
Many Instagram users still share their ‘grams directly to Twitter, but now their followers have to click the image link and be taken to Instagram, rather than being able to expand the image right in Twitter. Kind of annoying.
But, there’s a solution.
Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser.
Yep: so awkward.
While this is arguably the premier example of a first world problem, it has had a significant impact on engagement levels within Twitter. Previously, Instagram was driving traffic to Twitter via its photo content. Now, and as a direct result of this relatively subtle change, Twitter is driving traffic to Instagram, which could mean a rethink on the social media strategy for many photo-sharing brands.
Here’s Twitter’s answer to Instagram’s plans to cut off embedding pictures on Twitter.
Twitter, it’s being said, will be rolling out its own photo filters by the end of this year.
There hasn’t been any official announcement yet, but multiple credible tech sources have it on good authority that the rumors are true.
You can check for yourself – while Instagram links are still coming through, the images are no longer viewable inside Twitter (specifically, Twitter’s “cards”, which are tweets that expand to display rich media within the tweet). Instead, you have to click on the link, which will load up in a separate window.
Yep: your life just got twice as hard.
Yesterday we wrote about a rumour in the New York Times that proposed that Twitter is soon going to add photo filters to its platform to allow it to compete with Instagram, the photo-sharing social network that was acquired by Facebook back in April. The Times suggested that Twitter was finally learning a lesson from Facebook; namely, “if you can’t buy it, build it”.
Well, it appears Facebook might have learned a lesson of its own, too, as the tipoff from the Times has led to them rushing out an update to their official Facebook apps on the iPhone and iPad, and, while it wasn’t mentioned in the release notes, it’s the camera functionality that has seen the biggest change.
Specifically: it now has Instagram-style photo filters.