Yesterday Facebook-owned Instagram launched a new video feature which allows Instagram users, all 100+ million of them, to recordĀ Vine-style videos on the fly.

The difference? Instagram’s videos can be as long as 15-seconds, compared to Vine’s six seconds, and Instagram users can also add one of any thirteen filters on the fly to their video content. Pretty darn cool.

So, here’s the billion-dollar question: given Instagram’s size and clout, does this mean the end of Vine?

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