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Posts Tagged ‘word of mouth’

Social Influencers: Digital Marketers’ Most Misused Resource [INFOGRAPHIC]

The question of the moment for digital marketers (which is to say, marketers) is how to reach influencers on social media.

How can those folks with tens of thousands of Twitter followers and millions of blog pageviews be engaged with and utilized as a brand mouthpiece? And how can that be done organically, to some measurable end?

oBizMedia and MBA in Marketing, using data from Technorati’s 2013 Digital Influence Report, assembled the following infographic, a holistic look at how digital marketers can improve upon their tactics in targeting social influencers.

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Does Word Of Mouth Marketing Work Better On Social Media? [INFOGRAPHIC]

Do you have a strategy for reaching influencers on Twitter? As we’ve written about before, finding out which influencers are retweeting you can lead to more brand recognition and conversions, but you’ve got to reach out to them first.

This infographic explains just how important word of mouth marketing is on social media, and how it can be used to reach those influencers that could become your very own brand ambassadors.
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