Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how almost all job recruiters used social media last year, 2012’s biggest social media marketing wins (and fails), the 10 most common social media personality types, a study that tracks how effective Twitter hashtags were during the Super Bowl and the very welcome news that old tweets now show up in Twitter search.
Here are our top 10 Twitter stories of the week.
98 percent of recruiters used social media for sourcing quality hires in 2012, up from 94 percent in 2011, with LinkedIn (97 percent of respondents) far and away the preferred platform of choice, ahead of Facebook (51 percent) and Twitter (49 percent). Facebook (17 percent) edged Twitter (13 percent) as the social network that produced the highest quality candidate, but more than one-third (38 percent) of recruiters said that they planned on using Twitter more in 2013.
2012 was a very big year for social media, with many innovative and effective marketing campaigns. However, in the world of advertising, people rarely remember the winners. The losers, however, often get talked about for months, with foot-in-mouth campaigns and attempts at damage control by the likes of McDonald’s, Chick-Fil-A, American Apparel and others this year leaving millions of people shaking their heads, wondering just how did they let this happen.
Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites? What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?
Hashtags are everywhere, and it’s now very unusual for a major television program or event not to include its own hashtag to encourage viewers to talk about the show online with friends and followers. And sometimes a single hashtag isn’t enough – reality talent programming such as The X Factor, American Idol andBritain’s Got Talent use multiple hashtags during each show. Marketers are starting to take notice, and hashtags are increasingly popping up during commercials. The Super Bowl, the most-watched TV event of the year, was actively discussed on social media, and brands who advertised during the game hoped to control these conversations with specific hashtags. But did it pay off?
Twitter has announced a big and important change to its search functionality, and it’s an upgrade that pretty much everybody who has been active on Twitter for more than a week has been crying out for. And here it is: older tweets now show up in search results on Twitter.
Twitter is a great communication tool, but some folks seem hellbent on ruining it for the rest of us. How? By sending tweets that are either better suited for inclusion in those thick coupon mailers or TMI tweets that make us squirm (check out this post to learn the dangers of TMI). And there are more – five categories in all, which we’ll detail below.
So many folks on Twitter are obsessed with “verification.” Check out the #VerifyMe hashtag or any similar to see. It’s kind of . . . sad. Twitter doesn’t accept public verification requests, for one. And two? If it was as easy to get verified as these fake accounts make it sound, everyone would be.
Digital marketers have placed content marketing as their most important priority for 2013, ahead of conversation rate optimisation, with mobile optimisation their single-most exciting digital priority of this year, says a new report. Conversely, social media, the digital marketer’s overwhelming favourite in 2012, is very much on the decline.
Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight. Here are this week’s most interesting verified profiles.
From the door-to-door salesman to today’s modern social media maven, marketing has progressed to a truly digital field. A full 75% of marketers agree that social media is changing how they develop marketing strategy and plans (actually, we’re kind of surprised that percentage isn’t higher).
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(Twitter image via Shutterstock.)
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