In a brief update from Twitter CEO Dick Costolo, the company provides a little insight about what the purchase means, why it was made and where they go from here.
In early 2008, a London-based programmer named Iain Dodsworth began thinking about how to organize everything happening on Twitter. His answer was TweetDeck, a groundbreaking dashboard for monitoring what people are saying in real-time. Today, we’re pleased to announce that the TweetDeck team has joined Twitter.
This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.
TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole. As Iain’s journey suggests, there is significant opportunity for developers who deliver insights that foster a more engaged Twitter user base.
Not a lot to pick through here, but note the use of the term ‘power-users’, and the part about continuing to ‘invest in the TweetDeck that users know and love’ is promising for fans. Even if I don’t believe it for a second. And that closing line about Twitter providing “significant opportunity for developers” is a bit cheeky, isn’t it?
Over on the TweetDeck blog, TweetDeck founder Iain Dodsworth has also written about the buyout, and again the emphasis is on the importance of those power-users:
The past three years have been an epic journey, with many highs and lows, accompanied by the constant thrill of never really knowing what to expect next. We’ve grown from one team member and a single user, to a team of fifteen and a user-base of millions. The reason for this growth is simple – our unwavering focus on providing high-quality tools and services for the Twitter-centric power-user. This has always been our core audience – the most active, influential and valuable users of Twitter and social media in general. Quality over quantity.
It is precisely for this reason that Twitter has acquired TweetDeck. The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs “more power”.
Change may well be inevitable, but we remain the same team, staying in London, with the same focus and products, and now with the support and resources to allow us to grow and take on even bigger challenges.
On all of these counts time will, as they like to say, tell – as Dodsworth notes, change is probably inevitable. It will be interesting to see how soon Twitter gets their fangs into TweetDeck and exactly what comes out the other end. In the meantime, Twitter’s @globalpraccount has invited users to ask questions about the acquisition, and you can monitor all of these here. Suffice to say, lots of people appear to be very concerned. And in this writer’s opinion, justifiably so.
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