Great news for small businesses, especially if they’re with Chase Bank: Twitter announced yesterday that it is teaming up with Chase to gift its 4 million small business customers with a whopping $1 million in free advertising on the platform.
More details, from a blog post by Russ Laraway, Head of Small Business at Twitter:
“Credits will be awarded in $100 increments for Twitter’s Small Business advertising platform, which became available to all U.S. businesses in April 2013. Details about the special advertising credit program for Chase small business customers will be available by early fall.”
“Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content.”
The program is a godsend for resource-strapped small business owners in a time when unpaid social media engagement is gaining less and less traction against paid.
Follow the newly created @ChaseSmallBiz for more information.
This is Twitter’s second major extension to small businesses, having offered up to $1 million in credits for its Small Business Saturday program in November.
The generous offer comes right after Facebook’s reworking of its ad flow for the benefit of small business owners.
- Twitter Ads Get More Clicks Than Facebook [STUDY]
- 8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]
- Twitter Launches 'Click-To-Call' Button For Direct Response Advertising
- Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID