AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Just 18% Of CEOs Use Social Media [STUDY]

We’ve been here before: CEOs don’t do social.

And, despite the massive growth in social networking over the past few years – 2012 was the biggest year that the social world has ever seen – that attitude doesn’t appear to be changing.

In 2010, just 16 percent of CEOs worldwide had a presence on one or more social media sites. Two years later, that number is up a whisker to 18 percent.

Hooray?

It’s a pretty poor turnout, to be sure. But it’s not all bad news. Two thirds (66 percent) of the CEOs of the world’s top fifty companies are social, a huge jump from just 36 percent in 2010.

Moreover, chief execs in the U.S. are far more likely to be social than their counterparts in Europe and Asia, and with good reason – social CEOs are almost always at the forefront of companies with a higher repetitional status.

(Source: Weber Shandwick. Social CEO image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!