When they first started carrying the Kobo Touch in early December, Asda priced it at £107. That price prompted WH Smith, Kobo’s new UK ebookstore partner, to drop their price to £99. And today we see Asda’s response.
This is happening rather slower than I expected, but it’s a good sign nonetheless. The UK eReader market is getting as competitive as the US market. In fact, it might actually be more competitve now.
Consider the prices. In the US you can get an ad-supported Kindle for $79 or an ad-supported Kobo Touch for $99 ( $20 difference). But in the UK you can get a Kindle for for £89 or the Kobo Touch for £87. Who knows, we might even see Amazon lower their price in response to Asda and WH Smith.
That would be good for everyone.