Welcome to Facebook Marketing: Everything You Need to Know to Nail Your Next Campaign
With 1.5+ billion monthly users, a Facebook presence is an absolute must to grow your business or brand. This course reveals how to effectively make Facebook a pillar of your marketing efforts and teaches you to navigate and leverage the multitude of marketing capabilities this global platform offers. This course breaks down the Facebook page—ads, apps and analytics—and shares the formula for the perfect post. You will learn how to develop a content calendar, create a Facebook ad campaign and dig deep into Facebook Insights to connect with your audience in a meaningful way. By the end of the course, you will go beyond the essentials and have the ability to be the hero behind your brand’s social media success.
Skills You Will Learn
Create a Facebook presence that will entertain, inform and engage your audience
Generate a content calendar with relevant and regular posts
Create the “perfect” Facebook post using the links, lengths, timing and images users respond to
Components of effective video and Facebook Live content to get clicks and shares
Utilize Facebook advertising to create successful ad campaigns with audience segmentation and ad types
Set goals and measure performance with Facebook Insights
Identify characteristics of successful Facebook marketing and learn to emulate them to build your brand’s community
Session 1
Welcome to Facebook Marketing
- Lesson 1: Exploring Facebook for Business
- Lesson 2: Understanding Facebook Pages, Part 1
- Lesson 3: Understanding Facebook Pages, Part 2
Session 2
Facebook Marketing & Content
- Lesson 1: Content, Content, Content
- Lesson 2: Facebook and the Content Calendar
- Lesson 3: Measuring Your Facebook Results
Session 3
Facebook Advertising
- Lesson 1: Getting to Know Facebook Ads
- Lesson 2: How to Create Winning Ads
- Lesson 3: Advertising Pro Tips
Session 4
Advanced Techniques
- Lesson 1: Video Pro Tips
- Lesson 2: Building Community
- Lesson 3: Case Studies
