Sony announced plans today to expand distribution of their eReaders globally by the end of the year. The plan includes distribution to the Asia Pacific region, releasing eReaders in Japan, China, Australia, as well as further expanding their European presence by selling in Italy and Spain.
From the press release, “Sony anticipates strong global demand for eReaders and eBooks in 2010, specifically within Asian markets. According to analyst firm Nomura Holdings Inc., Asia represents one of the fastest growing eBook and eReader markets, with Japanese eBook sales topping $500 million in 2009. Additionally, analyst firm DisplaySearch is predicting that China will become the world’s largest eReader market by 2015.”
In the release, Steve Haber, president of Sony Electronics’ Digital Reading Business Division said, “Sony’s strategy has always been to make the Reader a global product and we’ll take a thoughtful approach to country expansion that will consider not just the hardware experience within these new countries but the content experience as well.”