Digital distribution company LibreDigital has acquired the Symtio e-commerce platform from Zondervan, a HarperCollins company. Financial terms of the deal were not disclosed.
LibreDigital was one of the first big players to handle conversion, warehousing and distribution for eBooks and was endorsed by Apple as a ‘Certified eBook Aggregator’ for the iPad back in April.
Adding the Symtio platform will give LibreDigital e-commerce capabilities and the ability to sell eBooks, audiobooks music and video online. “The technology developed by the team at Symtio will be used to expand our platform to power new cross-publisher marketplaces, as well as social commerce and white-label solutions for individual publishers that will help meet that demand,” said Russell P. Reeder, President/CEO of LibreDigital in a statement.
As part of the acquisition LibreDigital is adding the Symtio e-commerce technology, existing e-commerce contracts and applications, as well as some e-commerce staff.
This could give LibreDigital a good position in the digital distribution business. In a press release, Brian Murray, President/CEO of HarperCollins Publishers said, “LibreDigital is well-positioned to become the de-facto standard for publishers seeking to increase sales across new and existing digital marketplaces.”
Also, it should be noted that LibreDigital is not acquiring Symtio’s retail card business, a way to sell digital books in-store through cards. Zondervan is currently in negotiations to sell this business separately.