The Frankfurt Book Fair is approaching soon, and this year, there is a more digital focus than in year’s past. The event hosts about 300,000 attendees and about 7,500 exhibitors will include partnership with more technology companies, including a second year partnership with O’Reilly Media.
“The eBook has really takes off this year, especially in the U.S.,” said Thomas Minkus, VP Emerging Media & English Language Markets, Frankfurt Book Fair. “We know that publishers from all over the world want to know what is going on with digital publishing so we hope to have a lot of companies and exhibitors addressing these issues.”
This year’s event, which will take place October 6-10th will host a two-day conference in the Film & Media Forum, taking a cross-media approach to the event. The program called “Frankfurt StoryDrive,” will address how cross disciplines can come together through digital releases. “We are trying to position Frankfurt for not only traditional book publishers but for every media industry to help encourage cross media initiatives like eBooks, video games and DVDs,” said Minkus.
This year will also feature six digital “hot spots” throughout the fairground. The idea is to connect publishing professionals with the technology industry to help expand digital publishing partnerships.
Minkus said, “This year, we wanted to make it easier for technology companies to exhibit, specifically for technology companies to interact with publishing professionals. So we placed these hot spots in almost every single hall level.”