According to a study conducted by researchers at Brigham Young University, giving away free eBooks leads to a short-term increase in sales for the print versions of those books. The study’s authors monitored 41 print books in the 8 weeks before and after the givaways.
According to Wired, here’s what they found: “data showed that giving the books away resulted in higher print sales in the eight weeks following the giveaway than during the same time period preceding it for fiction (a 26 percent increase), non-fiction (5 percent) and Random House releases (9 percent).”
So publishers, start giving away those eBooks! Click here for the full report from the Study.