Microsoft has dropped the price of its Surface tablet as much as 30%, as the company fights to stay alive in a competitive sector. The 32GB edition of the Surface went from $499 to $349, and the 64GB edition went from $599 to $449.
Microsoft introduced the tablet last summer and it hit shelves in October. According to IDC, the company only sold 900,000 units in the first quarter of 2013. Reports suggest that sluggish sales have led to the price reduction.
“We’ve been seeing great success with pricing and cover promotions over the past several months on Surface RT in the U.S. and other markets,” a Microsoft spokesman told The Wall Street Journal. “People who buy Surface love Surface, and we’re excited about all those additional people out sharing their excitement for Surface with other people.”