iPhone app downloads increased by 12 percent to 5.02 million daily downloads in March 2013, as compared to March 2012, according to new metrics from Fiksu.
However, the Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, revealed a 4 percent drop in download activity in March 2013 as compared to February 2013, which had 5.20 million daily downloads. In March, Fiksu also recorded its one hundred billionth app user action last month, meaning that the company has measured more than one billion app downloads on its platform.
“The ‘new normal’ continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users,’” explained Micah Adler, CEO of Fiksu in a statement.