Just as Apple is expanding iPads into Walmarts and Amazon is dropping Kindles in Staples stores, Barnes & Noble announced plans today to start selling its Nook eReaders in Walmart stores.
The Nook will be available in 2,500 Walmart stores nationwide on October 24th. According to the B&N press release: “The NOOK eBook Readers will be prominently featured as the premier eBook Reader in the consumer electronics area. Many Walmart stores will feature a NOOK-branded eReading area where shoppers can see and touch a demonstration device.”
This could be a great way to move merchandise, as there are rumors that a new Nook will be announced at next Tuesday’s press conference.