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Posts Tagged ‘Andrew Savikas’

Publishing CTOs Debate Ads In eBooks

Advertising in eBooks is a debatable topic. Many of our readers have expressed the idea as deplorable, while a couple have admitted it could help authors get paid.

It was no surprise that today at the O’Reilly “Tools of Change” conference, publishing CTOs had differing perspectives. Bill Godfrey, CTO of Elsevier, is all for advertising in eBooks. He said that eBooks will be fueled by advertising down the road. “That sounds right to me,” he said.

Andrew Savikas, CTO of O’Reilly Media, disagreed. Speaking about the downfall of the magazine publishing, Savikas doesn’t think it is a sustainable model for eBooks. He said, “I’m not convinced of advertising as a part of the future of these businesses…Online advertising is too efficient.”

What do you think?

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Publishing CTOs Want Standard Formats

In a panel at The O’Reilly “Tools of Change” conference today, publishing CTOs talked about their wishes to make digital publishing easier.

Andrew Savikas, CTO of O’Reilly Media, wishes that Amazon would adopt ePUB as their standard, which got a cheer from the audience. “That would go a long way to getting people to adopt an eBook,” he said.

Bill Godfrey, CTO of Elsevier, wishes “not to have to worry about how my content is rendered on multiple devices. We’ve got to get to some defacto industry standards.”

Rich Rothstein, CTO of HarperCollins Publishers, wishes for “an XML workflow that allows us to mirror our current production processes so that things that don’t get too slowed down.” He also pointed out that the industry needs to start thinking about multichannel distribution in the programming end.