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Posts Tagged ‘app discovery’

AppHero Lets You Discover Apps Based on Your Social Graph

With new apps flooding the market every day, searching for fun new apps can be difficult. Enter AppHero, a new app discovery tool, that lets you find apps based on your interests and what apps your friends are using.

You can login with Facebook to connect the app to your social graph. It will scrape data from your Facebook account in order to recommend apps.¬†AppHero also makes app recommendations based on your interests and preferences. But you don’t have to worry about it recommending apps that you already have. For example, if you are a news junkie, you probably already have The New York Times app and AppHero knows this.

AppHero will also suggest apps based on your browsing and downloading habits as you use the app. So if you download Angry Birds in Space, AppHero may recommend another fun gaming app. You can also invite your friends to AppHero to see the apps they have and recommend apps to them. The latest update adds Twitter and email logins.

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

How To Get Your App Discovered

Just because you have a great app doesn’t mean that people are going to find it. App discovery requires work.

At Mediabistro’s Media App Summit today, digital publishing experts from Disney, Barnes & Noble, Scholastic, Vook and Demibooks, shared with us how they approach app discoverability. Here are some things that we learned:

1. Use Metadata. Key word tagging, categorization good product descriptions and illustrative images will help your app fall into the right place when customers are searching for new apps. Think about how a customer would be searching a store to help come up with the appropriate tags and unique identifiers to lead them to your app.

2. Build Relationships. Get to know your reps at all of the app stores that you are working with, be it Apple, Amazon, Barnes & Noble, Google and so on. These guys can help you curate, merchandize and promote your apps. Think long term about these relationships. If they don’t pick up one particular app to feature, they may pick up another down the road if you continue to foster your relationship. Read more