More than a quarter of Americans are currently buying eBooks and 49.8 percent of Americans are expected to be buying eBooks by the end of the year, according to new metrics published by Bookboon, a Danish website dedicated to free eBooks.
The report, which surveyed more than 5,678 Americans on their opinions and adoption habits of eBooks, also found that eBook consumers will grow by 84 percent over the next year. Almost a quarter of Americans expect to buy their first eBook in 2013, and that number is higher for tablet owners, as 30 percent of this audience expect to buy their first eBook this year. According to Bookboon, 27.1 percent of tablet owners are currently buying eBooks, and this is expected to grow to 49.8 percent of the population in 2013. Read more