In a panel at the O’Reilly Tools of Change Author Revolution conference in New York today, Grub Street founder Eve Bridburg and journalist Porter Anderson discussed how authors can get involved in the promotion of their work and the best way to approach the overwhelming number of social media channels around. “Tactics don’t make any sense in the absence of strategy,” said Bridburg. Here is some advise that we gleaned from the panel.
1. Create a mission bigger than the one book you are working on.“Success is bigger than sales,” said Bridburg. “Make success bigger than the narrow idea of book sales.” Look at measuring your success in things beyond book sales. Ask yourself these questions: Does it give you energy? Does it give you joy? Do you learn new skills? Does it bring other work? Read more