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Posts Tagged ‘Gary Gentel’

eBook Discounting May Increase Sales But It’s Getting Competitive

Strategic discounting on eBooks can help raise sales rankings, but the competition is getting stiff. At least according to publishing experts who spoke at theDigital Book World conference in New York today.

As Marcus Leaver, CEO of The Quatro Group, pointed out, “We have to make sure that we aren’t just lowering prices for the sake of lowering prices. There has to be something more strategic about it.”

One way to discount strategically is to partner with retailers when you discount an eBook. Barnes & Noble promoted Nicholas Sparks‘ book Safe Haven on the Nook landing page when Grand Central dropped the price of the 2010 title in 2012. The book’s sales creeped up every time the publisher lowered the price. When it went from $7.99 to $5.99, the book’s sales ranking went up and when the price dropped to $3.99 its ranking got even higher. ”When a price drop is significant and the retailer gets behind it, it is almost always successful,” said Dan Lubart, principal at Iobyte Solutions. Read more

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Discover New Reads & Get Free eBooks With Libboo

Looking for a good eBook to read? Check out, Libboo, a new online book-centric community site that is designed for avid readers to share their favorite reads. It’s kind of like Goodreads but readers get rewards for sharing their opinions.

The company explains its goals in more detail on its site: “Libboo is a platform that connects buzzers (readers who love to share and talk about books) with books they’ll enjoy, to create the next digital bestseller and help talented authors get discovered. Buzzers get rewards such as free ebooks, and increase their influence by sharing great writing with their friends and followers via social media, email, and other online channels.” Read more