Magazine publisher Hearst has partnered with Apple to release digital editions of its magazines before the print books drop.
Hearst is the first publisher to participate in, “Read Them Here First,” a new program from Apple’s Newsstand which gives iPad users access to publications before these titles are available elsewhere. As of now 20 Hearst titles are available through Apple’s Newsstand’s new offering including: O The Oprah Magazine, Esquire and Good Housekeeping.
AllThingsDigital has the story: “via Hearst pr’s Alexandra Carlin: She says the length of Newsstand buyers’ headstart ‘varies’, depending on publication, and that the offer applies to single copy sales as well as subs. As far as the deal’s origins: ‘Apple suggested this initiative, and it’s a great offer they can provide to their newsstand users. We’re always working with our retail partners on unique ways to drive consumer sale and engagement.’”