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Posts Tagged ‘Tumblr’

Tumblr Redesigns iOS App

Tumblr Nov 2013 RedesignTumblr released a fresh design for iOS 7 and added new features to the app, including an activity tab that helps users follow what’s happening on their blog.

The app’s sleek new makeover includes a new look for the main dashboard and the compose screen. Now when you hit the compose button it brings up six olorful bubbles with your options: Text, Photo, Quote, Link, Chat or Video. Read more

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Yahoo to Buy Tumblr for $1.1 Billion, Promises ‘Not to Screw it Up”

Yahoo has agreed to buy Tumblr for $1.1 billion. Yahoo said in a press release that they “promise not to screw it up,” explaining that Tumblr will be operated as an independent business and that David Karp, the  company’s founder will remain CEO.

Still, the two companies will work together in some ways. Here are some details about how from the press release:

Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience.

As part of the news release, Yahoo revealed that Tumblr has more than 300 million monthly unique visitors and signup about 120,000 people every day. In addition, Tumblr gets about 900 posts per second, users spend 24 billion minutes on the site per month and more than half of Tumblr’s users use the site’s mobile app.

Tumblr Shutters Storyboard, The Site’s Editorial Experiment

Tumblr has shut down Storyboard, the blogging company’s experimental editorial effort, that launched last year.

Tumblr founder and CEO David Karp wrote on the company blog that the effort had “run its course,” and announced that the editorial team will be “moving on.”

After hundreds of stories and videos, features by publishers ranging from Time to MTV to WNYC — not to mention a nomination for a James Beard Award and entries into this year’s NY Press Club Awards — we couldn’t be happier with our team’s effort. And as Tumblr continues to evolve, we’ll always be experimenting with new ways to shine light on our creators.

As TechCrunch points out, Tumblr may be closing up the effort as it focuses on becoming profitable.

Tumblr Adding Ads to Mobile Experience

Tumblr is aiming for its first profitable year by adding paid content to user’s mobile stream. Tumblr’s current advertising revenue is still under six figures, but with over 100 million blogs and a heavily increasing number of mobile users, the company believes it doesn’t need to follow the typical ad model.

While paid content will give each company an advantage, advertising stories will have to be creative in order to be successful along the likes of meme heavy Tumblr blogs. The social blogging platform has already experimented with companies such as Coke, Target, and Adidas but it also hopes that every day bloggers will also take advantage of the new promoted posts scheme. Tumblr’s head of sales, Lee Brown told Bloomberg that “We’re not really selling ads, we’re promoting their content.”

Tumblr Adds Mature Rating to App in Apple’s App Store

Tumblr has added a mature rating to its app listing in the App Store. According to the app’s listing in the store, “You must be at least 17 years old to download this app,” because of “Frequent/Intense Sexual Content or Nudity.”

The change in the Apple rating comes after a couple of popular photo and video sharing apps have gotten in trouble for having questionable content show up within their apps. 500 px, for instance, faced shut when nude photos surfaced within its user generated photo network. Vine, on the other hand,  ran a pornographic video called ‘Dildo Play’  as an Editor’s Pick (the content has since been removed, and the app remains).

Tumblr doesn’t appear to have changed its rating in Google Play, where the app is listed as “Low Maturity.” This equates to a PG listing, as apps in Google Play are rated on a four tiered system — everyone, low maturity, medium maturity, or high maturity. (Via CNET).