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Revolving Door Newsletter: 03.04.08

iVillage Exec Booted to GE's Greener Pastures

March 4, 2008
Beth Comstock's mastery of failing up appears complete. The president of "integrated media" (read: digital czar) at NBC Universal has been recalled to the GE mothership as chief marketing officer, thus making her the real-life equivalent of 30 Rock's Jack Donaghy, the "VP of East Coast Television and Microwave Oven Programming." In her short tenure at NBC Universal, Comstock oversaw the integration of iVillage into the ranks, and its subsequent failure to generate much NBC synergy. In just the past month, the company laid off at least a dozen staffers, including editor-in-chief Jennie Baird, and pulled ...

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