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PR, Perfected: Pitch Your Way Into a Job

'Promote yourself in a way that targets your core market and yields a lasting, positive impression'

By Whitney McKnight - October 28, 2008
When the New Jersey-based trucking company where he'd worked for nearly two decades abruptly went out of business, Peter Robinson didn't panic. Instead, this former director of marketing and communications ran his job search like a public relations campaign, landing not just a job, but the job of his dreams, in just six weeks.

Run your job search like a product launch Run your job search like a product launch<...

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