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PR, Perfected: How to Interview Around A Handler

'An interview, like any successful negotiation, needs to be a win-win proposition'

By Whitney McKnight - November 10, 2008
Need to interview a source, but can't get unrestricted access? No worries: the handler might just turn out to be your ally. And if not, you can ace the interview anyway. Here, a reporter and a handler share their thoughts on how to work together effectively.

See it as a business transaction
New Jersey-based writer Pat Pawling, whose bylines have appeared in TimeTime<...

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