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Background: Launched in April of 2007, Garden & Gun bills itself as a "dynamic Southern lifestyle magazine with a unique mission -- to capture the 'Soul of the South,'" according to its mission statement. "We're focused on the South, but we are a national magazine," said deputy editor Dave Mezz. "We have readership that extends well beyond [the South], both coasts, all over the country and beyond."
Even though many readers live outside the region, "they all certainly would have an interest in Southern culture," said Mezz. "That can extend beyond geographic borders -- to Southern food, for instance, conservation issues, art, music [and] literature."
Ever since its inception, the book has been raking in the accolades for its writing and design -- great writing and beautiful photography are a priority for the mag. While other Southern-focused pubs are considered competition (Southern Living, Texas Monthly), "Our focus on the land and sporting is certainly something that sets us apart," said Mezz.