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Background: After spending years at major record labels marketing some of the biggest pop artists during the 1990s, Alan Miller and Alan Sartirana wanted to promote music outside of the boy band/teen queen craze that was taking over America. The result was Filter Music Media, a company that, according to its website, was created to "expose music in new and effective ways, with an unwavering commitment to credibility and integrity." The company launched in 1999 and expanded into publishing in 2002 with FILTER magazine. "They wanted to put some energy into things they actually believed in," explained Pat McGuire, FILTER's editor-in-chief. "So, they started the company and the magazine grew as an extension of that."