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Pitches That Worked: Spa

Publication-ready phrasing and attention to detail helped this writer score a front-of-book assignment that led to many more

By Donya Blaze - November 3, 2009
Every writer knows it's easier to land assignments from editors you know and love, and who feel the same about you, than ones you don't. While Spa senior editor Amy Westervelt initially found writer Rachel Grumman through's Freelance Marketplace, it was Grumman who kept the relationship going by continually sending well-formulated ideas in line with the pub's focus on "health of body and mind."

Here, both ladies tell how the New York scribe's query on hair and scalp experts led to a front-of-the-book piece in the magazine's September/October 2009 issue of Spa and even more assignments. With Grumman's thorough research and some patient persistence, the beauty of this pitch truly is in the details....

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