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How To Pitch: Canoe & Kayak

Pitch service-driven paddling pieces with personality

By Laura Kiniry - March 5, 2013
Circulation: 50,000
Frequency: Bi-monthly
Special issues: Canoe & Kayak releases an annual beginner's guide, standup paddling magazine, and whitewater magazine in addition to six issues of C&K proper.

Background: Since launching in 1973, Canoe & Kayak has always been an enthusiast publication for knowledgeable canoers and kayakers interested in learning more about their sports. These days, the magazine caters to a slightly younger demographic (18-45) than in past years, and one that's more adventure-oriented. "We feature more whitewater kayaking and canoeing, and have a greater expedition bend in our coverage," said editor Jeff Moag. Canoe & Kayak's also more aspirational than it used to be: "Don't send us the same queries you send the Sunday Travel section. You've got to have an angle, and it's got to pertain to canoeing and kayaking." The editors themselves are canoe and kayak enthusiasts and take to the field as much as possible, deadline permitting. ...

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