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PR, Perfected: The Launch Event

Impress press and clients alike with a stellar location, knowledgeable event staff, and the ability to roll with last-minute obstacles

By Saptosa Foster - December 15, 2009
Whoever coined the phrase "failing to plan is planning to fail" was probably a publicist. That's because planning is crucial to almost every aspect of a publicist's job -- from crafting a media pitch to prepping a client for an interview. However, nothing in PR is more affected by planning (or lack thereof) than an event -- especially a launch event. When a client is ready to bring their product or service to the marketplace, launch events -- if done right -- are great ways to generate press and consumer awareness. However, in the wrong hands, a launch event can ruin a brand before it even gets off the ground....

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