This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit:

Back to Previous Page

 Mail    Print   Share Share

How To Pitch: The New York Observer

This NYC weekly wants sophisticated, urbane stories that offer a fresh take on politics, art, culture and more

By Kate Parham - December 21, 2012
[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 50,000
Frequency: Weekly
Special issues: N/A

Background: The "salmon-colored weekly" was founded in 1987 by Arthur Carter and was edited by Graydon Carter until 1992 when he left to take over Vanity Fair. In 2006, the paper was sold to real-estate scion Jared Kushner, who changed the format to a tabloid style. The paper returned to a broadsheet format under Elizabeth Spiers, who stepped down from the top spot in 2011.

Through the years, the Observer's editorial mission has remained fairly constant: "to provide a highly sophisticated readership a smart, skeptical, insider's view of the city’s power players and their ambitions and foibles," said former editor-in-chief Aaron Gell. The target reader is generally affluent, well-educated and sophisticated. "A few key points of distinction that differentiate a classic Observer story from the work of competitors such as the Times and New York magazine," explained Gell, "is a sharp eye for the absurdities inherent in the New York scene, a greater focus on the characters who define the city and a wry sense of humor."...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

remember me
forgot your password?