This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Mariner|
Circulation: 1 million (print); more than 5 million via email
Frequency: Three issues/year
Special issues: None
Background: Mariner, the official magazine of Holland America Line published by Story Worldwide originated as a 30-plus-page piece of direct mail just for "Mariners" -- past guests of Holland America Line cruises. Mariner contains 66 pages, offering many opportunities to freelancers, said editor-in-chief Chuck Thompson.
While Mariner's main M.O. is to "generate brand loyalty and excitement about HAL products and destinations, provide relevant brand information and increase bookings," the editorial content parallels that of top consumer travel publications. "Mariner engages Holland America Line's premium and returning passengers with a mix of cruise line service information, alongside literate travel narrative, world-class photography and high-level design and production," said Thompson.