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Switch Careers Without Starting at the Bottom

'The word is immersion -- you have to become an expert on your own time'

By Jennifer Pullinger - July 13, 2010
There are many "sides" to the media industry. During the course of your career, there may come a time when you want to explore "the other side," or rather, "another side." Are you a newspaper reporter who's been thinking about becoming a publicist? Or a radio producer who wants to reinvent yourself as a social media maven? Those occupational questions beg the follow-up: Is it even possible to transition to a different career in the media business without having to pay your dues all over again?

The answer to that question is a supportive "yes, it is possible," according to the media career experts we talked to, but you'll still likely need to brush up your skills in certain areas. Read on to take what you already have to offer as a media professional and parlay it into a new opportunity....

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