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To some people, corporate Facebook "pages" are as gimmicky as infomercials. But, per the company's official stats, the average user is connected to 80 community pages, groups and events, which means there is an opportunity -- a huge opportunity -- for companies to leverage one of the world's most-trafficked sites while devoting little more than personnel and creativity.
According to ad agency Wongdoody's Facebook Global Best Practices Study, released in February 2011, 84 of the "Best Global Brands" as ranked by Interbrand, operate Facebook pages, and many are repurposing content from other sources to populate their page. That content then gets pushed out to an average fan base of 1.8 million users on a daily basis.
How can you tap into the tool that's become an expected resource to today's consumer? Easily, but not without strategy. When chatting it up with Facebook users, there's a fine line between corporate communications prose and authentic conversation.
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