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But the phenomenal success of the self-published eBook, promoted solely through social media and online communities, has radically changed the definition of a "valuable review," lessening the power of the traditional gatekeepers. Unknown but talented self-published writers have been selling an extraordinary number of books by simply promoting themselves on Facebook and message boards, where they can introduce and talk up their work to armies of potential readers with no middleman to screen.
While online promotion can certainly lure people to your book's Amazon page or website, you need to be ready for them. Seeing few or no reviews or endorsements, a potential buyer might understandably hesitate to "proceed to checkout."
So, which reviews and endorsements actually matter to potential readers? And, more importantly, how can you get them?...