This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > Journalism Advice > Writing Web Headlines That Work|
Instead, you probably labor over your story first, and then plunk out whatever title you think fits it best. (If you're really lucky, you simply turn over the piece to an editor who will do the heavy hed lifting for you. Thank God for freelancing, right?) But in case you were too busy stacking old copies of your college newspaper to notice, headlines are pretty important on the Web. In fact, they're probably more important than the lede and story itself.
But how exactly do you craft a good headline for the new media age? Should everything be written countdown style as "6 Ways to Do XYZ," be shamelessly SEO focused like "Justin Beiber, Lady Gaga, and Kim Kardashian Naked Photos," or go straight for the jugular like this one? Well, yes and no. There are some no-fail strategies for crafting headlines that will wow and inform your audience, ensuring they click, read and come back for more....