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Leverage the site's latest features to increase brand exposure
By Jessica Howell -
February 27, 2012
As of February 2012, 60 hours of content are being uploaded to YouTube every minute, with videos raking in more than 4 billion views globally each day. (That breaks down to the not-so-paltry equivalent of more than half the world's population watching a video daily.) And, while many infrequently updated, strategy-less films fester on the site, there are a whole slew of savvy PR teams building brand pages that leverage the channel's newest whiz-bang features.