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Revolving Door Newsletter: 09.21.12

Newsweek/Daily Beast Gets A New CEO; BuzzFeed Finds Its First "Big Idea" Guy

September 21, 2012
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The Newsweek Daily Beast Company lands a new head as Baba Shetty steps into the CEO role. He replaces Stephen Colvin, who leaves for an executive in residence job at Lerer Ventures. The incoming executive had been chief media officer at Hill Holliday and worked with Newsweek on the Mad Men-themed issue. (Page Six hears Barry Diller and IAC used former Time Inc. CEO Jack Griffin to lead the search.) Shetty will report to editor-in-chief Tina Brown, which seems like a confusing org chart. "Baba is a real catalyst in bringing ideas to the marketplace," the EIC said in a statement. "He is extremely gifted at brand and digital strategy, is a strong leader, and is the perfect partner for the next phase of The Newsweek Daily Beast Company and our expanding live events business." Traffic to TDB and ad pages in Newsweek are up a lot and a little, respectively, but the next challenge is attempting to make the combined brand profitable. If Shetty can achieve that feat, he'll be worth all the money in the world...

Keija Minor gets promoted to editor-in-chief at Brides. She had been executive editor there. Harper's recruits Jeff Madrick, former New York Times economics columnist. He's the first business commentary columnist in the magazine's 165-year history. That's, um, sort of insane on a number of levels... Bruce Gottlieb is National Journal's new president, after Andy Sareyan decides to step down to spend more time with his family... Jessica Silvester signs on as shopping editor at New York, leaving O, The Oprah Magazine where she had been assistant editor... Maxim recruits Laura Leu as senior editor. Before jumping to the editing side, Leu had been writing stories for outlets such as Women's Health and Cosmopolitan... Christine Rannazzisi-Gerstein lands a promotion at Country Living, Good Housekeeping, and Woman's Day...

Sheila McClear leaves the New York Post where she had been a features writer. She joins the growing list of talent running from the paper... The Village Voice needs a new editor-in-chief after Tony Ortega left (was fired?) last week... The Chicago Tribune loses science and healthcare beat writer Trine Tsouderos, who jumps to GolinHarris as healthcare media director...

BuzzFeed taps Jeff Greenspan as chief creative officer. He spent the last year at Facebook and will be responsible for being the company's "big idea" guy. Other needs on the BuzzFeed roster seem to include "longform editor," which is wonderful and wonderfully concerning all at the same time. Has longform jumped the shark? And, if so, is there a GIF that could animate that for us?... Microsoft hires Nancy Tellem for its new production studio. The former entertainment president of CBS will head up an effort to develop series for Xbox... R/GA hires a host of talent for its San Francisco office... And there are changes at Entertainment Weekly, Billboard and more...

September 21, 2012: Alex Pham has been named senior correspondent at Billboard. She had been reporter at the Los Angeles Times. (release)

September 21, 2012: Bruce Gottlieb has been named president at National Journal. He had been general counsel and SVP of corporate strategy at Atlantic Media Company. (FishbowlDC)

September 21, 2012: Tom Arnost has been named EVP and chief revenue officer at Telemundo Station Group. He had been on numerous boards and managed a private investment portfolio focused on the media industry. (TVSpy)

September 21, 2012: Debra Alfarone has been named reporter at WUSA in Washington. She had been general assignment reporter at WPIX in New York. (TVSpy)

September 21, 2012: Geoff Boucher has been named senior writer at Entertainment Weekly. He had been 'Hero Complex' blogger at the Los Angeles Times. (release)

September 21, 2012: Jessica Kleiman has been named EVP of communications at Sandow Media. She had been VP of public relations at Hearst Magazines. (mb)

September 21, 2012: Keija Minor has been named editor-in-chief at Brides. She had been executive editor there. (release)

September 21, 2012: Chrissy Fiorilli has been named talent booker for Originals at CollegeHumor Media. She had been casting director at Liz Lewis Casting Partners. (release)

September 21, 2012: Michelle Davidson has been named partner at Shadow PR. She had been vice president of hospitality/lifestyle there. (release)

September 21, 2012: Liza Bychkov has been named partner at Shadow PR. She had been vice president of fashion/beauty there. (release)

September 21, 2012: Lance Debler has been named deputy editor at Celebuzz. He had been managing editor at Star Magazine. (mb)

September 20, 2012: Laura Leu has been named senior editor at Maxim. She had been a freelance writer at Women's Health, Details, Cosmopolitan and Salon. (mb)

September 20, 2012: Jeff Greenspan has been named chief creative officer at BuzzFeed. He had been communication designer at Facebook. (AgencySpy)

September 20, 2012: Christine Rannazzisi-Gerstein has been named associate publisher, group marketing director at Country Living, Good Housekeeping and Woman's Day. She had been associate publisher, marketing, at Good Housekeeping and Country Living. (release)

September 19, 2012: Chase Dashiell has been named account manager at Livingly Media, Inc. He had been digital planner at MEC Global. (release)

September 19, 2012: Erin Doyle has been named account executive at Livingly Media, Inc. She had been account executive at (release)

September 19, 2012: Georgia Rappleye has been named account director at Livingly Media, Inc. She had been account director at (release)

September 19, 2012: Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (mb)

September 19, 2012: Perrie Samotin has been named senior editor at She had been editorial manager at Theory. (mb)

September 19, 2012: Stuart Colman has been named managing director of EMEA at Maxifier. He had been managing director of Europe and VP of international at AudienceScience. (mb)

September 19, 2012: Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (release)

September 19, 2012: Jay Lauf has been named SVP/group publisher and publisher of Quartz at Atlantic Media Company. He had been VP and publisher of The Atlantic, The Atlantic Wire and The Atlantic Cities there. (release)

September 18, 2012: Jennifer Bastien has been named marketing associate at Prospect Park Books. She had been editorial intern at Chronicle Books. (mb)

September 18, 2012: Faye Brennan has been named associate editor at Women's Health. She had been senior associate editor at (mb)

September 18, 2012: Jessica Silvester has been named shopping editor at New York Magazine. She had been assistant editor at O, The Oprah Magazine. (mb)

September 18, 2012: Elayne Fluker has been named founder and CEO at She had been executive editor of digital media at Black Enterprise. (mb)

September 18, 2012: Melissa Malamut has been named associate digital editor of health at Boston Magazine. She had been a freelance writer, editor and book author. (mb)

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