This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Prevention|
One of the most popular titles in the How To Pitch series this month
Circulation: 2 million
Special issues: About 15 a year on various topics, such as "Outsmart Diabetes" and "Eat Clean"
Background: For 65 years, Prevention has been filling its pages with a range of healthy lifestyle stories, including food and nutrition, workouts and beauty. Today it's one of the largest magazines in the world with a circulation of more than 2 million, international editions and well over 8 million readers a month.
"We're the only health-related brand that says [our audience is] 40-plus," said editor-in-chief Bruce Kelley. "So that gives us special knowledge about the journey that women are going through as they head out of their 30s into their 40s and 50s. We speak to that journey in every article on every page."
The magazine strives to be an engaging guide for women in the aforementioned demographic who are concerned about all aspects of healthy living. "Our motto is love your whole life," explained Kelley.