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How To Pitch: Psychology Today

Make psychology accessible and fun to read for the quirky pages of this mainstream mag

By Allison Goldstein - October 9, 2012
Circulation: 300,000 (but an unusually high pass-along rate, thanks in part to school subscriptions, brings readership closer to 3 million)
Frequency: Bimonthly
Special issues: None

Background: "People who haven't looked at the magazine lately might think we're a trade rag, but we're not," said Psychology Today's editor-in-chief, Kaja Perina. Readers' confusion may be justified: Since its 1967 debut, the magazine has veered from an initial general-interest focus to a brief stint as the house organ of the American Psychological Association, and back to a consumer magazine focused on psychological issues that are relevant and useful to everyone. ...

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