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How To Pitch: Essence

This 'authority on black women' is looking for timely pieces that enhance readers' lives.

By Janelle Harris - August 25, 2015
The information in this article is current and accurate.

Circulation: 1.5 million in print; 1 million online
Frequency: Monthly
Special issues: Black women in Hollywood (March); careers (April); beauty (May); body and health (July); holiday season (December)

Background: Since it was founded in 1970, Essence has been more than a general-interest book to its dedicated readership. It's been a lifestyle resource, a conversation starter, a beauty and fashion bible, a social issue agitator, a how-to for relationships, a recipe book, and a champion for black womanhood. All this, pressed, polished and published monthly onto some 150-odd pages.

Celebrating 45 years as a newsstand mainstay for ladies of African descent, the mag and its site have enjoyed a longevity that few publications in the same market have been able to duplicate. "Black women come to Essence to get inspiration, insight and relevant information about our culture they cannot find anywhere else," said editor in chief Vanessa K. Bush. "Each month, they count on us to bring the best."


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