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Revolving Door Newsletter: 04.07.06

Cruel teen poetry at Hachette

April 7, 2006

April is the cruelest month, wrote T. S. Eliot in "The Waste Land," and he never even had to watch his favorite poetry magazines go under. It's hard to imagine a crueler fate for ElleGirl, which was shut down this week by parent Hachette Filipacchi despite robust gains in circulation and advertising pages. It's just that, in the age of MySpace, teenage girls are supposedly too busy texting to look up and read magazines. The brand will live on and be built out online (hello ElleGirl ringtones!), but editor Christina Kelly and most of her staff is being kicked to the curb. On the one hand, it's a damn shame; on the other, they should have known that you take your life in your hands when you go to work at Hachette. Since Jack Kliger took over as CEO nearly seven years ago, he has closed, in no particular order, George, Mirabella, Travel Holiday, and now ElleGirl, which was the first magazine the company had actually launched on his watch...

Meanwhile, David Pecker's creditors have begun applying the screws to American Media, forcing the closure of Celebrity Weekly, MPH, and Shape en Español. The National Enquirer is headed back to Florida, where David Perel which once again take the helm, essentially undoing CEO David Pecker's disastrous experiment of moving the tabloid to New York and handing it over to a team of Brits...

So, does this mean that a wave of magazine extinctions is upon us? Maybe, but probably not. The teen magazine bubble has been bursting for the last five years, first claiming Teen, then YM, and now ElleGirl. And celebrity weeklies were widely expected to be the next to pop. There's no chance of an industry-wide wasteland coming, at least not yet...

There are promotions all around at Fortune this week. The magazine's Enron reportage team of Bethany McLean and Peter Elkind were both bumped up to editors-at-large, media hound Andy Serwer was made senior editor-at-large, and a handful of junior staffers were also bumped up...

Gregg LaGambina has stepped down as editor-in-chief of Filter... Paul Severini has left Sports Illustrated to become advertising director of Travel + Leisure Family... Aileen Gallagher leaves the mediabistro mothership to be a reporter at the new Crain's pub, Financial WeekMaria Wakem was promoted to ME of Photo District News Custom Media & EventsEllen Garrison has been promoted to associate editor at the book imprints Basic, Basic Civitas, and Counterpoint... And you might have heard that Katie Couric is leaving Today to become anchor of The CBS Evening News...

**

April 7, 2006: Julie Amitie is the new director of retail marketing and brand management at Scholastic. She was recently director of marketing at Simon & Schuster Children's and Simon Spotlight Entertainment. (Pub. Lunch)
April 7, 2006: Aileen Gallagher joins Financial Week, a new Crain publication, as a reporter. She was most recently managing editor, features/service, for mediabistro.com. (mb)
April 7, 2006: Stacey Lellos returns to the trade divison of Scholastic as director of licensed publishing. (Pub. Lunch)
April 7, 2006: Kara LaReau joins Scholastic Press as an executive editor. She was a senior editor at Candlewick Press. (Pub. Lunch)
April 7, 2006: Colin Fox has been promoted to senior editor at Warner Books. He joined the house in 1999. (Pub. Lunch)
April 7, 2006: Jenny Mero has been promoted to reporter at Fortune. (release)
April 7, 2006: Kate Bonamici has been promtoed to writer-reporter at Fortune. She joined the magazine's conference division in 2002 and moved to the editorial side in 2003. (release)
April 7, 2006: Oliver Ryan has been promoted to writer-reporter of Fortune. Before joining the magazine, he worked for Knight Ridder Digital and was general manager of SiliconValley.com. (release)
April 7, 2006: Ellen Florian-Kratz has been promoted to writer at Fortune. She joined the magazine in 2001 was previously a writer-reporter and reporter there. (release)
April 7, 2006: Peter Elkind has been promoted to editor-at-large of Fortune. He joined the magazine in November 1997 and was most recently a senior writer. (release)
April 7, 2006: Bethany McLean has been promoted to editor-at-large of Fortune. She joined the magazine in 1995. (release)
April 7, 2006: Andy Serwer has been promoted to senior editor-at-large at Fortune. He joined the magazine as a reporter in 1984 and has been an editor-at-large since 1998. (release)
April 7, 2006: Sheryl Gay Stolberg will move over to the White House beat for The New York Times. She replaces Elisabeth Bumiller on the Congressional beat. (NYO)
April 7, 2006: Viveca Novak has resigned from Time, where she was a correspondent. She has been on leave from the magazine since December and accepted a buyout offer last week. (NYO)
April 7, 2006: Jennifer Gonnerman, a reporter for the Village Voice, has resigned. (NYO)
April 7, 2006: Maria Wakem has been promoted to managing editor at Photo District News Custom Media & Events. She had been project editor there since August 15, 2005. (mb)
April 6, 2006: Paul Severini has been named advertising director of Travel + Leisure Family, a newly created position. He has spent the last five years as a senior account manager of Sports Illustrated. (release)
April 6, 2006: Ellen Garrison has been promoted to associate editor for Basic, Basic Civitas and Counterpoint. (Pub. Lunch)
April 6, 2006: Gregg LaGambina has resigned as editor-in-chief of Filter. (mb)
April 5, 2006: Lizzie Collins Widhelm joins Pandora as west coast sales director. She was most recently director of sales at Broadband Enterprises. (mb)
April 5, 2006: Sandra Carr joins Create Magazine as an associate editor. She had the same title at OrlandoCityBeat.com. (mb)
April 5, 2006: Katie Couric has been named anchor and managing editor of The CBS Evening News. She had been co-host of the Today show on NBC since 1991. (TVNewser)
April 5, 2006: David Perel has been promoted to editor of The National Enquirer. (AdAge)


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