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Background: GOOD launched as a print magazine in September 2006, but has robustly built out its online content in recent years. GOOD is "for people who want to live well and do good," said executive editor Ann Friedman "GOOD produces a quarterly magazine, a website, a mobile site, tablet edition, and national events like GOOD Design, as well as initiatives for corporate and non-profit partners." Its main demographic is young people, but anyone who embodies "pragmatic optimism" is a target reader. "We highlight what's working -- what is sustainable, prosperous, productive, creative, and just -- for each of us and all of us. But we don't shy away from explaining what's broken."
GOOD's mission, first and foremost, is to do, well -- good. The platform serves to help people learn about the world, live in it better, and accomplish what's important to them. The quarterly print magazine issues are thematic. The latest, released in December 2011, focused on "The Next Big Thing" and included features on the end of cheap coffee, the future of higher education, the market for women-centric porn, and the uncertain future of bilingual television. "We're always looking forward," Friedman said. "We want to pick apart trends and figure out where the opportunities are. We want to use personal stories to illuminate bigger issues. And we want to have fun."...