Sometimes less is more—or at least that’s the case when it comes to the latest trend in social media influencer marketing. Cue the rise of micro-influencers—social media users who have marginal to average dedicated followings but garner higher rates of engagement than the average million followers account.
Digital Marketing Strategist, KiKi L’Italien explains that micro-influencers often hold power as a result of consistent engagement with their devoted followers, who view them as more authentic, trustworthy and relevant in their area of focus.
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We’ve combed through the Internet, our own social media and contributors to bring you a list of individuals who are making strides in their own industries that are worth checking out.
Lifestyle Micro-influencers:
Angela McCrae, Los Angeles, CA
@angelamccrae |Followers: 1,873
A native of the Greater Washington D.C. area, McCrae’s social platforms showcase her navigating West Coast living with confidence and power.
James Benn, London, UK
@jwtbenn | Followers: 1,492
Benn, a London based art director showcases life in England through an artistic lens.
Christian Caro, Orange County, CA
@ChristianCaro_ | Followers: 5,622
Caro, who’s day job is a creative consultant, showcases SoCal lifestyle from a male perspective.
Parenting Micro-influencers:
Amanda Blakley, Toronto, Canada
@amandablakley | Followers: 5,572
Blakley is a family blogger who chronicles family travels and daily life as Atticus and Archer’s mom.
Kim Watson, Las Vegas, NV
@kikhaly | Followers: 23.2k
Watson, a mom of three share glimpses into her fabulous and fashionable life in the Las Vegas desert.
Fitness Micro-influencers:
Elise Young, Queens, NY
@elisesbodyshop | Followers: 70.8k
Young, a native of Boston is a Personal Trainer known for her mind boggling Instagram workout videos.
Food Micro-influencers:
The Brothers Buoy: Graham and Jackson, Brooklyn, NY
@thebrothersbuoy | Followers: 8,672
The Brothers Buoy is a food blog, by friends Graham and Jackson, specializing in brunch in NYC.
Sports Micro-influencers:
Nina Zavala, Dallas, TX
@ninazdallas | Followers: 4,570
Zavala is the Director of Adidas Silver High School Division, who chronicles her “three stripe” adventures with flicks of the sports industry’s brightest and upcoming stars.
Fashion/Beauty Micro-influencers:
Allison Graham, Brooklyn, NY
@shedoeshim | Followers: 22.7k
Graham, a native of Jamaica, is a menswear enthusiast who showcases a unique take on classic Brooklyn style.
Grace Abbott, New York, NY
@agraceabbott | Followers: 10k
Brand strategist by day, beauty enthusiast by night, Abbott’s Instagram feed highlights the best of beauty products.
Travel Micro-influencers:
Uncommon Caribbean: Patrick & Steve Bennett, St. Croix, U.S. Virgin Islands
@uncommoncarib | Followers: 10k
Natives of St. Croix, VI, brothers Patrick and Steve, explore the undiscovered charms of the Caribbean culture.
Chelsea Martin, San Diego, CA
@passporttofriday | Followers: 11.4k
Martin, a self described 20-something Travel & Lifestyle Blogger, who uses Instagram to document her daily travels and unique finds.
Media Micro-influencers:
Anna Therese Day, New York, NY
@atdlive | Followers: 3,943
Day is an international journalist who commonly shares behind the scenes footage from exclusive interviews and events.
Rachel Tipograph, Brooklyn, NY
@racheltipograph | Followers: 1,732
Tipograph is CEO of social media start-up video company MikMak, her social channel chronicles her life as a young executive living in New York City.
Communications Micro-influencers:
Christina Rice, New York, NY
@cricepr | Followers: 9,397
The owner of a New York City based PR firm, Rice’s social feeds peek into her fast paced life, working with some of the entertainment industry’s top movers & shakers.
Eliana Murillo, San Francisco, CA
@inmyeliment | Followers: 1,805
Murillo, the Head of Multicultural Marketing at Google, gives followers an inside glimpse into life as a Google executive.
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